It’s more than a brand – It’s a promise…

I’m excited to share our new, refreshed hospital logo with you but first I want you to think about Walt Disney World for a moment… that’s right – the Magic Kingdom….

Just looking at Disney’s logo you can have a reaction.  Seeing Cinderella’s castle and reading , ”Where dreams come true,” Disney is making a promise to you…they want Disney to be the happiest place on earth.  Even if you’ve never been there, you have a perception of what the experience will be like.  Thankfully, Disney is very good at living up to this promise.  They have created magical memories for millions of families including many children fighting life-threatening illnesses.  They aren’t always perfect but they work tirelessly to deliver on their promise to families and as a result – they are a beloved brand.

The same is true here at Nationwide Children’s Hospital. Have you seen our refreshed logo?  Here it is…

Nationwide Children's Hospital Logo

Aren’t the butterflies beautiful…I’ll talk more about them in my next post.  But what I want to focus on today is the promise that appears at the bottom of the logo, “When your child needs a hospital, everything matters.”

What is most important about this logo change is putting our promise front and center to families.   When your child (or a child you care about) is ill or injured, we know the world stops.  All your love, attention and focus go toward ensuring that child has the best care from the kindest people with the strongest expertise.  We understand that. And that’s why we pay attention to every detail. Every decision. Every aspect of the care we provide for every child.  Everything matters to us. Because when it’s your child, everything matters to you.

This promise speaks to parents but it also speaks to our staff, people who support us with donations and everyone in the community who cares about the health and well-being of children.

Let me know what you think and I’d love to know what everything matters means to you…

Donna Teach
Donna Teach is Chief Marketing & Communication Officer at Nationwide Children's. Her job is to help the hospital feel "connected" – Connected to each other, connected to our patients and their families, referring physicians, the community and the world.

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