A Cure for the #1 Cause of Childhood Death
Nationwide Insurance started a public conversation on Sunday night about a topic that I have devoted many years to – child injury.
Good. Child injuries need attention. We want people talking about them. We want people to prevent them. Injuries are the leading cause of death for children in the United States. And we actually have a cure for this leading cause of death. We know how to prevent injuries: bicycle helmets, stair gates, carbon monoxide detectors. Those products and so many others can help keep children safe.
Our Center for Injury Research and Policy have joined with Nationwide Insurance in its Make Safe Happen program. Dr. Lara McKenzie, one of the center’s principal investigators, along with her team, developed the Make Safe Happen app to help parents and caregivers make their homes safer. For years, Nationwide Insurance has supported our center’s research on preventing child injury, and it also supported the development of the app.
You can learn more about the home safety app here. We know the conversation that started with the Super Bowl ad can be uncomfortable. But we applaud Nationwide for starting it. It’s a conversation that can save lives, especially if it causes people to act.