An Emotional Journey – Making the Every Gift Matters Commercial
Have you seen our new holiday commercial? If you haven’t, take a minute now to click here and watch (don’t worry, we’ll wait) …
The making of this particular commercial was among the most moving experiences of my career (and for the entire team involved here at Nationwide Children’s). The children and families featured in this message are all currently patients of the hospital and all expect to be receiving treatment and care throughout the holidays. Even with all they have going on in their lives, these parents were so open, and so excited, to be involved in this project.
And the kids…if we weren’t laughing with them, they were making us cry. Their stories of courage along with their humor and optimism in the face of tremendous adversity are awe-inspiring. Each child has an amazing story and I’m going to tell you more about them in posts to come. I also want to give a special thank you to our amazing physicians and nurses who appear in the message – we’ll talk more about them too.
In the meantime, here’s a quick video that will take you behind-the-scenes of the video shoot.